“Super! The presentation you made on October 9 to the Illinois Associated Press Editors Association was just what the doctor ordered. It was forceful, interesting, informative, even exciting, and it probed beneath the surface. You displayed an infectious enthusiasm for this business and reader interest that I wish everyone in my newsroom had. I knew you were good—now I know how good.”
Thomas L. Blount
Editor, Herald & Review
Decatur, Illinois
On advertising, marketing…
“No writer that we work with has the ability to capture the essence of our message like Randy. He has the unique ability to understand both the strategies behind our communications as well as our more direct response needs.”
Juan Nodarse
The Marketing Advantage
Randy Heuston is a genius in his ability to read market demographics and readership surveys and come up with bright, innovative and effective ways to tailor a news product to its marketplace. He can articulate those ideas and convey them and the excitement surrounding them to a staff. He has played a major role in allowing us to outperform our competition in a tough marketplace while maintaining significantly higher circulation prices. ”
John C. Gardner
Director of Development
Lee Enterprises
“The Chiropractic profession can resource this Viewbook as a benchmark of quality in publication. It reaches a standard that will bring positive recognition to Palmer College, as well as the other chiropractic institutions. Thank you for sharing this publication—it is an inspiration.”
Carl S. Cleveland III
President,
Cleveland Chiropractic College
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